since 1976
since 1976
Fresh off the publicity wave generated by the recent launches of the Proton e.MAS 5 and all-new Proton Saga, group sales for PROTON closed strongly in November 13,451 units (domestic + export). The achievement boosts YTD sales for November to 143,322 units, positioning it 3.6% ahead of YTD volume in 2024 and, barring unforeseen circumstances, guarantees the company will end the year with positive sales growth.
The achievement runs contrary to Total Industry Volume (TIV) for Malaysia as estimates show a current contraction of 0.9% compared to last year. Based on current estimates, PROTON is expected to secure an 18.4% market share for November, with a YTD share of 19.7%, reinforcing its position as the second most popular brand in a highly competitive market.
ICE models lead respective segments while e.MAS 7 retains title of most popular EV
The Proton Saga continued to anchor PROTON’s performance in November, contributing 6,931 units and lifting its YTD total to 66,038 units. Despite the transition period to the all-new Saga, deliveries remained consistent as the new production line in Tanjong Malim ramps up to meet strong demand for the new model. With bookings already having exceeded 30,000 units, and more being received daily, the model is expected to feature even more prominently in the national sales rankings in 2026.
Alongside it, the Proton X50 maintained its strong momentum with 2,127 units sold in November, bringing its YTD figure to 25,974 units, 23.5% more than in 2024 and keeping it firmly ahead in the B-segment SUV market. Similarly, the Proton S70 also maintained its standing as the C-segment sedan leader with 1,487 units sold, pushing its YTD total to 15,828 units.
PROTON’s other ICE models added further depth to November’s performance as the Proton Persona continued to attract steady interest with 1,050 units, raising its YTD total to 14,214 units, while the Proton X70 contributed 471 units for a YTD figure of 7,184 units. The Proton X90 meanwhile sold 234 units bringing its YTD tally to 2,357 while the Proton Iriz closed the month with 241 units, lifting its YTD total to 3,208 units.
November was also another positive month for PROTON’s electrification efforts, supported by the strong public response to the recent debut of Malaysia’s first affordable EV, the e.MAS 5. The launch helped draw more buyers toward PROTON’s EV portfolio, contributing to a 14.8% month-on-month increase for the e.MAS range and highlighting growing interest in accessible EV choices. The Proton e.MAS 7 continued to lead the line-up with 830 units sold in November, bringing its year-to-date total to 7,784 units, allowing it to continue to hold on to its position as Malaysia’s best-selling EV.
“PROTON’s recent launches of the e.MAS 5 and all-new Saga have put us in a strong position to carry forward our sales momentum in 2026. We also offered visitors to the recent Proton Tech Showcase event a sneak peek of our upcoming PHEV model, to reinforce the high technology image of the model range while keeping customer interest high. These events along with other efforts earlier in the year has led to our sales improvement in 2025 as we work towards making Export sales now 37.3% ahead of 2024 and closing in on 6,000 units
Having identified exports as one of the main drivers for its future sales growth, PROTON has been laying the groundwork in 2025 to exploit the potential of international markets. Efforts include establishing Proton International Corporation Sdn Bhd (PICSB) to oversee business expansion and the commencement of sales of the Proton e.MAS 7 in other countries, leading to the return of the Proton brand to Singapore in August.
This has led to a healthy increase in export volumes with another 460 units sold in November leading to a YTD export sales figure of 5,014 units, 37.3% ahead of 2024 and the highest volume since 2022. This puts the overall target of 6,000 units for 2025 within reach and once again cements PROTON’s standing as Malaysia’s leading automotive exporter.
“Export sales will be one of PROTON’s key focus areas to achieve our long-term targets, so it is encouraging to see we are already building a healthy following in many of our overseas markets. We aim to grow our volume by entering even more countries over the coming years, and to leverage on our advanced manufacturing facilities in Tanjong Malim to grow our presence in both RHD and LHD markets,” added Zhang Qiang.
